Marketing Analytics & Marketing Mix Leader
I turn complex data into clear, confident decisions.
I help organizations build scalable analytics systems that reveal what drives growth.
With 20+ years in MMM and enterprise analytics, I guide leaders toward smarter investments.
“9 in 10 companies lack results from their modeling and big data initiatives”
– NewVantage Partners Industry Survey
MEET THE CEO
Patrick Duncan, Sr
Director of Marketing Analytics & Marketing Science
I specialize in marketing mix modeling, forecasting, and measurement strategy. My work helps companies understand the real impact of their marketing spend. I’ve supported global brands like Coca‑Cola, Cox, AT&T, and The Home Depot. My insights have reshaped budgets, reversed declines, and unlocked new revenue.
I bridge technical depth with clear executive communication. I build models that are accurate, scalable, and easy to use. I partner with CMOs, CFOs, and cross‑functional teams to drive alignment and action.
WHAT ANALYTICS ASSIST DOES
Enterprise Marketing Analytics & MMM Leadership
Marketing Mix Modeling
I build MMM frameworks that measure channel impact and guide spend decisions.
Unified Measurement Strategy
I combine MMM, attribution, and testing into one trusted measurement system.
Forecasting & Scenario Planning
I create predictive models that support planning and long‑term strategy.
Analytics Team Leadership
I mentor analysts and build processes that scale.
Data Storytelling
I turn complex data into simple, actionable stories for executives.
Proven Results Across Fortune 500 Brands
Coca‑Cola
Reversed an 11‑year decline by leading the analytics strategy behind a $200MM ad reinvestment.
Cox Communications
Built an MMM framework that identified waste and improved acquisition efficiency.
AT&T
Created forecasting models that improved budget accuracy and long‑term planning.
The Home Depot
Delivered insights that strengthened promotional strategy and increased ROI.
Modern Analytics Expertise
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Marketing Mix Modeling (MMM)
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Unified Measurement & Attribution
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Forecasting & Predictive Modeling
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Pricing & Promotion Analytics
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AI‑Enhanced Modeling & Automation
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Dashboarding & Visualization (Power BI, Tableau)
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Data Pipeline & Model Deployment Strategy
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Executive‑Ready Insights & Storytelling
Patrick Duncan is an in-demand guest lecturer for collegiate- or graduate-level marketing courses.
Reach out for more information and availability.
At Right: Patrick Duncan gives a guest presentation to a graduate marketing class at University of Georgia’s Terry College of Business.
A Director Who Builds Analytics Functions That Scale
Organizations bring us in because we:
- Build analytics frameworks that drive consistent, repeatable growth
- Partner with executives to align analytics with business strategy
- Lead and mentor high‑performing analytics teams
- Create clarity in complex, multi‑channel environments
- Deliver insights that directly influence revenue and profitability
- Bring 20+ years of experience across top global brands