You made significant investments in business data collection and statistical models.
Do you have a strategy to deploy that information?
Do the model results answer your business and planning questions?
“9 in 10 companies lack results from their modeling and big data initiatives”
– NewVantage Partners Industry Survey
Analytics Assist aligns your existing data models to deliver richer business-building recommendations.
Analytics Assist provides customized solutions and delivers recommendations on how to drive revenue growth.
Analytics Assist focuses on the “how to” rather than the “what” with a key focus on model deployment. Your business statistics become powerful, easy-to-use forecasting tools.
Meet the CEO
With over 25 years of experience with major corporations, Patrick Duncan has seen first-hand the evolution of statistical trends in marketing science. He created Analytics Assist, LLC to turn data and marketing science models into business results that make money for enterprise clients.
History of Success
Use Marketing Mix to strategically spend advertising dollars resulting in an average 20% revenue boost.
Integrate existing company models into new, easy-to-use price planning tools that maximize sales.
Created price and promotion models to match and exceed Nielsen/IRI methodology resulting in a $10 million cost savings
Client industries include home improvement, fresh meats, regional health care, pet food, other consumer package goods.
Cox Communications
Found and enabled the execution of a $36 million opportunity with customer self-installation of telecom products.
Coca-Cola (USA Atlanta)
Developed the plan (and business case) for increasing Coca-Cola advertising $200MM in the North American Business Unit, including $50MM in flexible advertising for “Share-a-Coke”.
Advertising and “Share-a-Coke” are credited for turning around an 11-year base decline in brand Coca-Cola – Wall Street Journal 9-24-14
Patrick Duncan is an in-demand guest lecturer for collegiate- or graduate-level marketing courses.
Reach out via the form below for more information and availability.
At Right: Patrick Duncan gives a guest presentation to a graduate marketing class at University of Georgia’s Terry College of Business, August 2024.